What People Are Saying
“Lara was a fantastic partner for Waldorf Astoria Maldives Ithaafushi for over 2 years. She helped us position our resort in the UK luxury market by introducing us to the right partners and has quickly adapted to presenting it to the most select agencies. Lara has extensive experience and knowledge of the hospitality industry, she is extremely well-connected, and her reputation has been a great asset to our sales department. Lara is a pleasure to work with, responsive, dedicated and passionate. I have and will continue to recommend her services.’’
— Coralie Houplain, former Commercial Director WALDORF ASTORIA MALDIVES “During the two years that Lara worked at Rocco Forte, she played a pivotal role in significantly increasing our brand awareness among the UK travel trade. Her deep industry knowledge, strategic approach, and exceptional networking skills meant that she was able to build and nurture relationships that had a tangible, positive impact on our business. Lara is incredibly well connected and introduced us to key partners and contacts who have since become long-standing supporters of our brand. She combines hard work with clear strategic thinking, always ensuring that her efforts translate into meaningful results. It is hard to think of a better person to represent a hotel brand in the UK”
— Richard Bousfield, Regional Dir of Global Sales EMEA ROCCO FORTE HOTELS “Lara joined us during the pre opening of St. Clement London and quickly became an invaluable support. She helped us build our sales structure and team from the ground up, worked on our positioning in the luxury market, and played a key role in presenting progress and new ideas to ownership. When our Commercial Director and sales team came on board, Lara created clear onboarding plans that brought them fully up to speed on our progress and the challenges we had already worked through. She has a real gift for navigating meetings with key stakeholders and owners, knowing when to push, when to listen and used her previous experience as a guide. Beyond her expertise, she was a trusted soundboard for me personally, always honest, calm and thoughtful. I would recommend her without hesitation to any hotel looking for a sales partner they can rely on.”
— Robert Taylor, Hotel Manager ST. CLEMENT London“I had the pleasure of working with Lara during my time at Selman Marrakech as Director of Sales, where she represented the hotel for the UK Market.
Lara is an exceptionally professional sales representative with a deep knowledge of the UK Market. She has the ability to recommend the right commercial opportunities and the right partners.
We had made the choice to work with her as an independent luxury boutique hotel. She played an important role for introducing us to the best Luxury Travel Advisors and Tour Operators. We could measure the results and ROI only few months after the start of our partnership.
I had personally the chance to attend Prestigious Sales Events and Travel Shows with her. Lara is always at the right events with key partners.
I would recommend her without hesitation for anyone looking to position their hotels in the UK Market and will not hesitate to work with her again, should our paths cross in the future”
— Yasmine Achchioui, former Director of Sales SELMAN MARRAKECH“Lara represented both NEW Hotel Athens and NOŪS Santorini (two Design Hotels properties managed by Donkey Hotels). She understood the DNA of each property, which in our world makes all the difference. Lara brought the right partners to the table, communicated with clarity and speed, and always operated with integrity. She is one of those rare people in this industry who genuinely earns your trust. Enthusiastic, positive, and deeply knowledgeable, she doesn’t just represent a property, she becomes part of the team””
— Stefania Flenga, former Managing Director DONKEY HOTELS “Lara has been a fantastic partner of Little Emperors for years. I had initially met her through LE Miami which she introduced me to, and then Rocco Forte. She was instrumental in bringing Rocco Forte hotels to our business, and introducing their preferred partner programme, relevant hotel contacts, and familiarisation of the properties. Since, we have sent good bookings their way, which would not have happened without Lara’s dedication to keeping us connected and updated, and ability to respond quickly and be creative to win business. Lara is a pleasure to work with, super knowledgeable, excellent business strategy, and has a great network and her finger truly on the pulse with travel trends, and client needs. She was engaged with the entire team”
— Rebecca Masri, Founder LITTLE EMPERORS“Lara is definitely one of my favorite people in the industry. From the moment we met when she worked for Rocco Forte, I was blown away by her approach, knowledge and experience. She is very creative, knows how to highlight products and destinations, is extremely well connected, always positive and thinks outside the box. Nothing is too big for her and she can move mountains for her clients. She has a great ability to navigate difficult situations, and always sees the interest of both parties to get the best outcome out of any situation. I adore working with her, relying on her expertise and asking her for advice. She can build long-standing relations with her eyes closed, gives precious tips and understands complex partnerships. I couldn't recommend her enough!”
— Marion Barrere, Strategic Development Director MR & MRS SMITH“I truly enjoy working with Lara, it has always been an exceptional experience. She is highly professional, consistently attentive to our needs and remarkably responsive. Her expertise, ability to handle requests promptly and with great care have made her a valued partner”
— Gaelle Jupet, Independent Travel Agent SMARTFLYER“I’ve had the pleasure of knowing Lara for years, and working and meeting with her is always an absolute delight. As the owner of a well-respected representation company, she consistently brings wonderful products and destinations to the UK market. Lara has an incredible eye for quality, and every brand she represents reflects her dedication to excellence. Lara is someone I really trust, as well as her opinion and always has invaluable advice to share. If you have the opportunity to collaborate with her, you’re in the best hands, I wouldn't hesitate a moment - she’s simply the best at what she does’
— Celine Saffray, Co-Owner SUITE DNA”We and our team of independent agents greatly enjoy working with Lara. We trust her in picking wonderful hotels for her portfolio and they greatly suit our clients. She is a fantastic resource and we really value her opinion and expertise!”
— Kathy Boate & Justin Huxter, Owners CARTOLOGY TRAVEL