About us

With over 18 years in senior commercial roles at prestigious brands including Rocco Forte Hotels, Nobu Hotels, and managing the renowned luxury travel show L.E. Miami, we possess deep, entrenched relationships with high-net-worth travel curators, creative-class agents, and family offices worldwide.

Based in London, the company was founded in 2021 to provide independent luxury hotels with the elite commercial strategy and dedicated sales representation needed to outpace the competition, seamlessly bridging the gap between vision and execution.

As dedicated commercial consultant and sales representative, we partner exclusively with independent luxury hotels to transform raw brand potential into market dominance.

Our mission is simple: to grant independent properties the elite strategic framework, global networks, and high-yield revenue streams traditionally reserved for massive corporate hotel groups, while protecting each property’s unique soul.

“ Luxury hospitality is not defined by volume, but by curation. We ensure your independent story is told only to those who value it most..”

— Lara Fossat

Previous Experience

Rocco Forte Hotels Director of Global Sales

Nobu Hotels
Director of Sales & Marketing

COMO Hotels & Resorts - London
Sales Coordinator

Morgans Hotel Group - London
Regional Corporate Sales Manager

Travel Show L.E Miami
Head of Sales & Travel Relations

Tiara Miramar Beach Resort - Cannes
Director of Sales

Malmaison & Hotel du Vin
Business Development Manager

  • Elegant garden courtyard with seating, tables, and umbrellas surrounded by greenery and architectural features.

    ROCCO FORTE HOTELS

    2018 - 2020

    DIRECTOR OF GLOBAL SALES, LEISURE

    LONDON

    Based in the Head Office, Lara was solely responsible for leading Rocco Forte Hotels leisure strategy in the UK & Scandinavia, working closely with all the luxury tour operators, travel agents and concierge companies.

    *Image property of Rocco Forte Hotels

  • Modern architectural building with protruding balconies, surrounded by trees and landscaped greenery.

    NOBU HOTELS

    2016 - 2017

    DIRECTOR OF SALES & MARKETING

    LONDON

    Nobu Hotel Shoreditch was the first European hotel of the brand. Lara built and managed a pre-opening team of 7 people, overlooking Sales, PR, Digital Marketing, Reservations & Revenue.

    *Image property of Nobu Hotels

  • Overhead view of a circular bar in a crowded event space with colorful lighting, featuring attendees mingling and staff serving drinks.

    L.E MIAMI

    2013 - 2016

    HEAD OF SALES & TRAVEL RELATIONS

    LONDON

    LE Miami, founded by Serge Dive, the original creator of ILTM, is a luxury travel show focusing on lifestyle hospitality with a mix of leisure and creative buyers. Lara was pivotal in increasing its global reputation, overseeing both the selection of buyers invited but also sales to exhibitors.

    *Image property of This is Beyond

  • Glass double doors with round handles, leading to an interior with a red lip-shaped sofa and sheer green curtains.

    MORGANS HOTEL GROUP

    2012 - 2013

    REGIONAL CORPORATE SALES MANAGER

    LONDON

    The focus was on the fashion, beauty and modeling industries to bring business back to Sanderson & St Martins Lane, 10 years after the hotels’ opening in a very competitive environment.

    *Image property of SBE

  • Aerial view of a luxury hotel with pink walls and red roof, featuring multiple balconies and a terrace with dining tables. The property is surrounded by lush greenery and trees. A swimming pool with lounge chairs is visible in the foreground.

    TIARA HOTELS & RESORTS

    2009 - 2012

    DIRECTOR OF SALES

    CANNES

    Lara successfully planned the opening of Tiara Yaktsa while also promoting its sister property Tiara Miramar Beach Hotel.

    *Image property of Tiara Hotels & Resorts

  • A historic, ornate building with illuminated arched windows and intricate stonework, captured at dusk. The facade is lit with warm lighting, enhancing its architectural details. A tree partially obstructs the view, and blurred car lights indicate traffic movement on the street in front.

    MALMAISON & HDV

    2007 - 2009

    BUSINESS DEVELOPMENT MANAGER

    LONDON

    Lara worked for Malmaison & Hotel du Vin prior to the 2008 financial crisis, when the company was booming and opened 6 properties in 1 year. She travelled around the UK, promoting smaller properties to the local corporate and leisure markets.

    *Image property of Malmaison & Hotel du Vin

  • Aerial view of a beachfront resort with two swimming pools, sun loungers, and umbrellas along a sandy beach next to turquoise ocean water.

    COMO HOTELS & RESORTS

    2006

    GLOBAL SALES COORDINATOR

    LONDON

    Having started her career in Reservations, Lara's first role in Sales was at COMO Hotels & Resorts, where she learned the ropes of this wonderful department thanks to very talented and experienced colleagues who have remained her friends and mentors.

    *Image property of COMO Hotels & Resorts